Apple has unveiled a new lineup of smartphones and tablets designed to appeal to women, and it’s expected to feature a new tablet.
The iPhone 6 and iPhone 6 Plus will launch at the start of April, and Samsung is also making a bid to attract female customers with a new line of laptops.
The company is also launching its Galaxy Note series with a range of new smartphones.
The two announcements come amid growing pressure on the Japanese tech giants to address their sexist policies.
The tech giants are under fire from women’s rights activists who say the company is not taking enough action to tackle gender discrimination in its workplace and at home.
Apple and Samsung have both been accused of discrimination and sexual harassment for their treatment of female employees.
As the company looks to the future, Samsung has recently unveiled the Galaxy S6, a larger, more powerful model with a larger screen, a new version of the S6 Edge and a redesigned design.